Company: Tele Atlas
The Senior Product Manager for DeveloperLink, will provide product
and business guidance to
a team that is charged with increasing market share by
developing, promoting and delivering offerings that enable
navigation system application developers aligning with Tele Atlas
to bring products to market more rapidly and with higher quality
than with competitive offerings. This will be the primary person
responsible for Tele Atlas Application Developer Program,
DeveloperLink. This position has the flexibility to be located in
either our Boston, MA or Lebanon, NH office.
Specific Duties and Responsibilities:
- Manage strategic direction for application developer tools
and programs based on customer needs and business goals.
- Manage the highly successful DeveloperLink program and web
site, including setting strategic direction, developing program
content and creating and executing marketing programs.
- Conduct market research within assigned markets to
determine their needs.
- Map needs with target markets and analyze which market
segments to proactively pursue.
- Conduct product performance studies to analyze how well the
program is performing in the market.
- Develop, write and present business cases in support of
assigned marked strategy to provide management with an objective
analysis of potential market opportunities or investments.
- Create and maintain relationships with key influencers in
assigned market segment(s), including third party tools
suppliers, consultants, platform suppliers and other third
parties; serve as company representative to internal and external
clients.
- Generate buyer personas that describe key buyers: include
demographics, attitudes, motivation, technology knowledge,
business functions, etc
- Develop market messages for assigned products, programs and
markets (based on the positioning documents) that can be used for
all external communications.
- Investigate different technologies (both inside and outside
the company) and consider how they might be applied to solve a
given market problem.
- Identify competitive offerings in the market: review their
niche, approach and success in the market; assess their strengths
and weaknesses; evaluate the presence and relative importance of
key product capabilities
- Provides direction and leadership for product teams,
building strategies to improve teamwork at both department and
company level.
Qualifications and Skills
- BA degree in business, software engineering, GIS, or
related field; MBA desirable.
- 5 to 15 years marketing and/or product management
experience.
- Experience marketing to or managing development
tools/programs, navigation systems or geospatial tools.
- Knowledgeable in software technology, and ideally some of
the key components of a navigation solution, such as routing,
geocoding, GPS or rendering.
- Expert leadership, planning, communication and
team-building skills.
- Proficient in written and oral communication skills.
- Strong organizational and time management skills.
- Meet a travel requirement in the neighborhood of 35% to
customer and non-customer sites globally.
If you're interested in this opportunity, please send a current
resume to:
jobs@teleatlas.com
or apply on-line by selecting the DeveloperLink Product Marketing job
at:
http://www.teleatlas.com/WhyTeleAtlas/Careers/JobOpenings/NorthAmerica/index.htm
